Hovis® Kicks Off New Christmas Competition

Win a family holiday to Lapland this season

Hovis® has kicked off its new exclusive ‘win a family holiday’ competition across its Best of Both® loaves in partnership with new family film That Christmas.

Marking a partnership between Hovis® and Locksmith Animation – the company behind the making of That Christmas – new limited edition packs of Hovis® Best of Both® have rolled out nationwide to tie in with the new film, which rolls out to streaming service Netflix on 4 December.

Featuring characters from the film on pack, the competition will give a family of four the chance to win a snow-filled trip to Lapland, Finland – often called the ‘home of Santa Claus’.

The promotion on Hovis® Best of Both® packs will be supported by the bakery brand’s social channels with engaging content focused around That Christmas to encourage further competition entry.

Alistair Gaunt, commercial director at Hovis®, said:

“Christmas really has come early for us here at Hovis®, and we couldn’t be more thrilled about our unique partnership with Locksmith Animation. A space where bread and entertainment have combined as one! We’re hoping the exclusive family competition brings all the magic and excitement that comes with Christmas while celebrating a fantastic film that has been created by a roster of extremely talented people.”

That Christmas

The new Christmas film, based on the books written by film maker Richard Curtis, sees globally famous stars lend their talent including Brian Cox as Santa as well as other famous names such as Jodie Whittaker and Bill Nighy.

The film’s director Simon Otto, best known for his work on the ‘How to Train Your Dragon’ movie trilogy, said:

“What a special treat to get our very own ‘That Christmas’ themed Hovis® bread. I am proud that we get to partner up with such an iconic British household brand and hope that Hovis® lovers will enjoy our movie as much as we loved ‘baking’ it.”