Packaging
All our bread bags are recyclable
At Hovis ® we are continually investigating new sustainable packaging solutions and evaluating these against key criteria such as total packaging carbon footprint and minimising food waste. Hovis ® are members of the UK Plastic Pact run by WRAP. The Pact brings businesses together across the entire plastics value chain to tackle plastic waste. The aim is to create a circular economy for plastics, capturing their value by keeping them in the economy and out of the natural environment. With support from the government the Pact also aims to ensure consistent recycling across the UK. The UK Plastics Pact is the first of a global network of Pacts, enabled by the Ellen MacArthur Foundation's New Plastics Economy initiative. The UK Plastic Pact brings together businesses from across the entire plastics value chain with UK governments and NGOs to tackle the scourge of plastic waste. We are creating a circular economy for plastics, capturing their value by keeping them in the economy and out of the natural environment.
We are working with the UK Plastic Pact on the following initiatives
Eliminate problematic or unnecessary single-use packaging through redesign, innovation or alternative (reuse) delivery model.
100% of plastics packaging to be reusable, recyclable or compostable.
70% of plastics packaging is effectively recycled or composted.
30% average recycled content across all plastic packaging.
Link to UK Plastic Pact Video To learn more about the objectives and plans of this vision head over to:
https://wrap.org.uk/taking-action/plastic-packaging/initiatives/the-uk-plastics-pact
Our Recent Packaging Milestones
During 2020 we removed all hard to recycle plastic coatings from our flow-wrapped products.
During 2021 we also eliminated all double side coated carton boards making the boards easier to recycle.
From Jan 2021 we have started to introduce pallet wrap with 30% recycled content.
All our transit bread baskets are reusable and returnable for reuse and made from recycled content.
All packaging features OPRL (On Pack Recycling Logo) labelling making it easy for consumers to know how to dispose of their packaging.
All packaging is designed with optimum size and thickness to reduce our plastic footprint.
OPRL research has found that 3 in 4 of us see recycling as something positive that we can do to help the planet.
The above OPRL research comes from their consumer research report titled “What Consumers Want”, you can download it here:
https://email.oprl.org.uk/oprl-publishes-annual-report-pp-reminder-and-industry-events-1
With this in mind Hovis ® are committed to making sure that is very clear to our consumers how to recycle our packaging. This is why all of our packaging shows clear information through the use of pack recycling logos.
All Hovis ® bread packaging is recyclable. Please visit the Recycle Now website below to find your nearest front of store collection point. https://www.recyclenow.com
WRAP
WRAP is a charity that promotes and encourages sustainable resource use through product design, waste minimisation, re-use, recycling and reprocessing of waste materials. Hovis ® works closely with WRAP on a number of key initiatives like reducing food waste and the recycling, minimisation and reuse of plastics. We are always looking at ways to make it easier for households to recycle our bread bags and we encourage our consumers to get involved. There is clear information on the back of our packs to give you all the information that you need in order to recycle our bread bags. All of our bread bags are recyclable at larger supermarkets. If you have any questions please visit our FAQ Happy recycling!
