Our Success in the Market

People enjoy our bread throughout the UK so you won’t be surprised to learn that Hovis® is Britain’s favourite wholemeal bread1.  

(1) Source data: Nielsen Scantrack Epos, Total Coverage/GB, Unit Sales, 52 wks to 10th September 2022 analysis across all brown/wholemeal breads available in Pre Packed Bread category. Excluding Private Label.

But that’s not all.  Seed Sensations® Original is also Britain’s favourite seeded loaf2 and the fastest selling major branded seeded loaf3.

(2) Source data: Nielsen Scantrack Epos, Total Coverage/GB, Unit Sales, 52 wks to 10th September 2022, analysis across all branded Bread with Bits products available in Pre Packed Bread category. Excluding Private Label

(3) Source data: Nielsen Scantrack Epos, Total Coverage/GB, Unit Rate Of Sale. 52 wks to 10th September 2022, analysis across all branded Bread with Bits products available in Pre Packed Bread category. Major Brand defined as greater than 3% of pre-packaged bread Unit % share for the same time period as analysis. Excluding Private Label.

Although we’re historically known for our brown loaves, Hovis® also makes scrumptiously soft and yummy white loaves with Hovis® Soft White selling over 100 million units per year4.

(4) Source data: Nielsen Scantrack EPOS Sales, Total Coverage, Hovis Soft White, 10th September 2022