Make your bread last longer

Bread is one of life’s simple pleasures, and keeping it fresh doesn’t have to be tricky. Where you store your loaf can make a big difference in how long it stays soft and delicious. Let’s dive into some wisdom around bread storage and discover the best ways to keep your bread tasting its best.

Think storing bread in the fridge keeps it fresher? Think again!

It might seem logical to store bread in the fridge to extend its shelf life, but here’s why that’s not the best idea. Bread stales faster in the fridge due to a process called retrogradation. This occurs when starch molecules crystallise as the bread cools, drawing out moisture and leaving the texture dry and crumbly. While refrigeration does slow down mould growth, it significantly speeds up staling.

The Best Ways to Store Your Bread

1. Use a Bread Bin

A classic choice for a reason. Bread Bins provide a cool, dry environment with just the right amount of air circulation to prevent excess moisture and mould growth. Stay on top of crumbs though! We advise cleaning out your bread bin weekly so bread stays fresher for longer.

2. Keep It in the Original Packaging

Most store-bought bread comes in plastic with bread ties designed to retain moisture and freshness. If the original bag is torn, use an airtight container or resealable plastic bag. All our loaves come with a resealable bread tie but in a pinch, a peg works just fine!

3. Store It at Room Temperature

For short-term storage, a pantry, cupboard or countertop is ideal. Keep the bread away from direct sunlight, heat sources, or humid areas to avoid premature spoilage.

4. Freeze for Long-Term Storage

If you’re not going to finish your loaf within a few days, freezing is the best option. Consider freezing half the loaf to keep it fresh longer and taking out individual slices as needed. Wrap it in foil or freezer-safe bags to prevent freezer burn. You can then thaw the  slices at room temperature or pop them straight into the toaster.  You can even make a sandwich using frozen bread, which will thaw by lunchtime, keeping it fresh and ready to eat.

Tip: If you buy an unsliced loaf, slice the bread first so you can easily take out what you need.

Signs Your Bread Is Past Its Prime

Even with proper storage, bread doesn’t last forever. Look for these tell tale signs that it’s time to say goodbye:

• Mould

Visible spots of mould mean it’s time to discard the bread. Don’t try to scrape it off, as mould roots can penetrate deeper into the loaf.

• Stale Texture

While stale bread isn’t unsafe to eat, it’s best repurposed for breadcrumbs, croutons, or bread pudding.

Make the Most of Every Slice

Whether you’re storing a delicious Hovis® bloomer or your trusty sliced white bread, following these simple storage tips can help you enjoy fresh, delicious bread for longer. And remember, when in doubt, freeze it! Bread is too good to waste, and with the right care, every slice can be as delightful as the first.

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